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Podnikatelský koncept - Wellness centrum v oblasti Litoměřicka / The business concept - Wellness Center in the area of Litoměřice

The main aim of this thesis was creating a business concept based on theoretical and practical knowledge. It will serve as the basis for the creation of a new facility providing wellness and fitness services in Litoměřice. The business concept of the wellness hotel, which will provide quality accommodation, catering, fitness and wellness services, was created based on the situational analysis, competitor analysis and analysis needs of the potential customers using questionnaires.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126526
Date January 2012
CreatorsBULÍČKOVÁ, Veronika
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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