El presente estudio explora la relación entre el materialismo y los valores individuales de las
dimensiones de promoción personal y autotrascendencia, así como las diferentes conductas de
consumo en un grupo de 624 adolescentes, entre 11 y 16 años, estudiantes de un colegio público
y tres colegios privados de Lima Metropolitana. Para ello, se utilizó una adaptación del collage
What makes me happy? (Chaplin & John, 2007) y Youth Materialism Scale (Goldberg, Gorn,
Peracchio & Bamossy, 2003) para medir el materialismo, y el Portrait Values Questionnarie
(Schwartz, 1992) para medir los valores individuales. Los resultados mostraron que existe una
relación directa entre la dimensión de promoción personal y el materialismo y que dicha
dimensión explica, en mayor medida, el constructo estudiado, a diferencia de la dimensión de
autotrascendencia. Así también, se encontró que un mayor nivel de materialismo se asocia a
conductas de consumo como la preferencia por objetos de marca, tendencia a comprar
productos nuevos, productos que sus amigos tienen, tendencia a seguir marcas en redes sociales,
entre otros. / The present study explores the relationship between materialism and individual values from the
self-enhancement and self-transcendence dimensions, as well as the different consumption
behaviors in a group of 624 adolescents, between 11 and 16 years old, students from one public
school and three private schools from Lima Metropolitana. In order to do so, an adaptation of
the collage What makes me happy? (Chaplin & John, 2007) and Youth Materialism Scale
(Goldberg, Gorn, Peracchio & Bamossy, 2003) were used to measure materialism, and the
Portrait Values Questionnaire (PVQ) (Schwartz, 1992) was used to measure individual values.
The results showed that there is a direct relationship between the self-enhancement dimension
and materialism and that this dimension explains, to a greater extent, the construct studied,
unlike the dimension of self-transcendence. Also, it was found that a higher level of materialism
is associated with consumption behaviors such as preference for brand objects, tendency to buy
new products, products that their friends have, a tendency to follow brands in social networks,
among others.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/14573 |
| Date | 12 July 2019 |
| Creators | Miranda De Paz, Giannina Paola |
| Contributors | de la Flor Arbulú, Marcia Estela |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf |
| Rights | Atribución-NoComercial-SinDerivadas 2.5 Perú, info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
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