Throughout the history of physiology and psychology. much effort has been devoted to the study of the functions of the emotions and their subsequent effects on behavior. A systematic investigation of the powers have proved to be extremely fruitful for further understanding of how the emotional appeal can be used, within advertising limits, on individuals.
| Identifer | oai:union.ndltd.org:pacific.edu/oai:scholarlycommons.pacific.edu:uop_etds-2143 |
| Date | 01 January 1951 |
| Creators | Herwitz, Raymond Albert |
| Publisher | Scholarly Commons |
| Source Sets | University of the Pacific |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | University of the Pacific Theses and Dissertations |
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