The aim of this thesis is to describe and explain legal and ethical regulation of advertising in the Czech Republic. It also aims to analyze relevant legislation in the Czech legal system in more detail and compare it to the means of self-regulation. We shall refer to their advantages, disadvantages and the interconnection of both systems.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193794 |
| Date | January 2011 |
| Creators | Slaný, Miroslav |
| Contributors | Postler, Milan, Mikeš, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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