Global ETD Search

1	Regulace venkovní reklamy v České republice / Regulation of Outdoor Advertising in the Czech Republic Coufal, Vojtěch January 2015 (has links) Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis presents the specifics and forms of outdoor advertising, and also negative effects which are associated with it. Last, it analyzes legislative and institutional framework of regulation of outdoor advertising and describes its problematic areas. To evaluate the current state of regulation, an own empirical research was conducted using the method of questionnaires and personal interviews.
2	Regulace internetové reklamy / Regulation of internet advertising Jánová, Jitka January 2010 (has links) The diploma thesis deals with the current internet advertising legislation and self-regulation and provides a summary of the internet advertising forms. For analysis the thesis uses the standards of national and international self-regulatory organisations and complements them with Czech legislation. The thesis compiles and compares particular standards and legislation and on this basis it reviews the current state of advertising regulation, discusses the necessity of legal regulation and efficiency of self-regulation.
3	Etika v reklamě / Ethics in advertising Kovandová, Tereza January 2011 (has links) The aim of this thesis is to analyze the importance of ethics in advertising in contemporary society, on the basis of this information suggest approaches to improve observance of ethical principles in advertising and eliminate the spread of unethical advertisements and simultaneously outline arrangements in the case of potential and already existing conflicts of ethics and advertising. The thesis is divided into two major parts. The theoretical part provides key information concerning the subject ethics in advertising and advertising regulation. The practical part consists of examples of unethical advertising, evaluation of the questionnaire survey and it is supplemented with results of a survey MML -- TGI. The conclusion of the thesis presents a summary and evaluation of the finding results and provides marketing recommendations.
4	Ethics in Advertising. The Comparison of Czech Republic and Foreign Countries / Etika v reklamě. Srovnání České republiky se zahraničím Veselková, Martina January 2008 (has links) This thesis deals with the ethics approaches in advertising in different countries. First of all I describe the culture influence to the ethical values in the countries which need to be respected in the advertising appeal selection especially in the international advertising. In order to identify the concrete ethical values and attitudes in particular countries, the legal regulations and self-regulatiuons rules in advertising were analyzed. Furthermore, I choosed the unethical ads in particular countries and explained that approach through the theory of Hofstede's Cultural Dimension Model. The conclusions of such ethical analysis could be used in the international advertising. For this cross-country ethical comparison was chosen Czech Republic, China, India and Great Britain.
5	Samoregulace v reklamě vs. právní úprava reklamy v ČR / Self-regulation of advertising vs. legal regulation of advertising in the Czech Republic Slaný, Miroslav January 2011 (has links) The aim of this thesis is to describe and explain legal and ethical regulation of advertising in the Czech Republic. It also aims to analyze relevant legislation in the Czech legal system in more detail and compare it to the means of self-regulation. We shall refer to their advantages, disadvantages and the interconnection of both systems.
6	The Role of Financial Services Advertising on Investors' Decision-Making Lee, Tae Jun 01 May 2011 (has links) The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test ads in the subsequent experimental design as a response-side approach. Combined with stimulus-side data, a between-group experimental design allows an empirical test of how the interaction between investors’ exposures to different advertising practices (i.e., advertising strategies and advertising disclosures) and individual regulatory focus might affect the ways investors perceive and evaluate the advertised financial product. In this stage, the likely processing and persuasive differences between advertising strategies and advertising disclosures and the potential moderating role of investors’ regulatory focus form the basis of the response-side approach to complement the content analysis phase. Results from the content analysis show that financial services companies increased informational advertising strategies and presented more advertising information during the three-year (2007-2009) period of interest. Findings indicate that financial services companies might play a role in enhancing the role of communication, information, and advertising in the marketplace for financial literacy. However, in order to adequately evaluate the range of investor’s response to advertising strategies and advertising disclosures, this study employs a two advertising strategies (information versus transformational) x two advertising disclosures (complete disclosure versus non-disclosure) x two regulatory focus (promotion-focused versus prevention-focused) between-subject, randomized, experimental design. Findings from the experimental design reveal that investors’ financial decision-making may be affected by internal characteristics (i.e., regulatory focus) as well as external information (i.e., advertising strategies and advertising disclosures). Especially, regulatory focus was found to be function as a moderating variable that can influence the direction and strength of relationship between different financial services advertising practices and the outcome variables of financial decision-making such as risk perceptions, product attitudes, and purchase intentions. Finally, theoretical, managerial, and policy implications are discussed and opportunities for the future research are identified. Financial Services Advertising Advertising Strategy Advertising Disclosure Regulatory Focus Advertising Regulation and Public Policy and Financial Welfare Advertising and Promotion Management Economic Policy Marketing Public Policy Public Relations and Advertising Social Psychology
7	Marketing tabákových výrobků v České republice a jeho budoucnost po legislativních změnách směrnice o tabákových výrobcích v roce 2016 / Marketing of tobacco products in Czech Republic and its future after legal changes covered in Tobacco Product Directive in 2016 Slavíček, David January 2015 (has links) Masters thesis will provide insight into specifics of marketing of tobacco products which is heavily influenced by tobacco advertising regulation. The newest adopted regulation on the European Union level is Tobacco Product Directive 2014/40/EU which comes into force July 2016. The directive will substantiously influence current marketing of tobacco products. Masters thesis will also introduce legal changes covered by the directive, research its possible impacts on the tobacco market and propose new solutions for relevant parts of tobacco marketing mix.
8	Sémiotická analýza vybraných audiovizuálních reklam na dětské produkty / Semiotic analysis of chosen audio-visual commercials on children's product's Paulová, Šárka January 2014 (has links) ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as medium of commercial and come to the psychology of commercial where I will apply of methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age, how to eliminate influence of commerical to children and in the end regulation of commercial. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothesis, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children 's product aim at adults...
9	Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue Delgado, Cristina 01 January 2009 (has links) Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level. advertising advertising appeals advertising effects advertising legislation advertising regulation advertising strategies content analysis marketing mass communication mass communication theory cultivation theory framing theory semiotics theory media television advertising television commercials adult obesity obesity overweight weight loss health health claims health communication health promotion nutrient claims public health wellness food food advertising nutrition science business consumption consumer affairs consumer perceptions consumer protection Federal regulation government Communication
10	Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971 Funke, Michael January 2015 (has links) This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed. advertising advertising criticism advertising regulation advertising history advertising industry affluent society business business associations business history business interest organizations business studies competition consumer consumer politics consumer history consumerism co-regulation corporatism economic history history interest groups market regulation marketing marketing history marketing regulation marketer policy studies policy process political economy political science postwar regime regulation theory self-regulation market self-regulation self-regulation history stakeholder Sweden efterkrigstiden ekonomisk historia företagsekonomi företagshistoria historia intressegrupper konsumentfrågor konsumentpolitik konsumenthistoria konsumenträtt korporatism lagstiftning marknad marknadsföring marknadsföringshistoria marknadsregleringar marknadsrätt näringslivet näringslivsorganisationer politisk ekonomi regleringar regleringsteori reklam reklambranschen reklamhistoria rättshistoria samhällsvetenskap samreglering självreglering socialdemokratin statsvetenskap Sverige

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