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Sustainable consumption in a consumer society. A study of sustainable consumption policy in Sweden 1992–2022. / Hållbar konsumtion i ett konsumtionssamhälle. En studie av politik för hållbar konsumtion i Sverige 1992–2022.Karlsson, Marie January 2024 (has links)
This thesis explores how the topic of sustainable consumption has been discussed in Swedish policy-making between 1992–2022 by analysing policy documents including government official reports, government bills and government communications. The aim of the thesis is to understand how consumption has been discussed and problematised from a sustainability perspective in Sweden over time. The analysis is conducted through a qualitative policy analysis drawing from Carol Lee Bacchi’s approach ‘What’s the Problem Represented to be?’ to scrutinise how problems of consumption are represented in Swedish policy. The result shows that the sustainability aspect of consumption has moved from focusing exclusively on environmental issues in the 1990’s to include all three dimensions of sustainability (economic, environmental and social) in the 2010’s. There is no unanimous and clear definition of sustainable consumption in the documents. Rather, the definition of the term can best be interpreted through what areas and measures that are discussed, which vary over time. The proposed measures show a varying degree of state involvement in changing consumption patterns, however, there are no coercive measures which leaves it to the individual consumer to choose whether to consume sustainably or not. The main conclusion of this study is that Swedish sustainable consumption policy has been based on the assumption of growth as a prerequisite for welfare, and of consumption as a prerequisite for growth, which has resulted in a maintenance of the growth paradigm and an avoidance of questioning the scale of consumption and the consumer society itself.
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Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971Funke, Michael January 2015 (has links)
This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
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