Global ETD Search

1	Recept för en "god" konsument : En läromedelsanalys i hem- och konsumentkunskap med utgångspunkt i kursplan 2000. Bergstrand, Ulrika January 2012 (has links) Sammanfattning Analysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011). Analysen av kursplanen visade att det finns ett visst faktainnehåll, obefintligt med normerande innehåll och ett dominerande innehåll inom den pluralistiska strategin. Den pluralistiska strategin kännetecknas bland annat av konflikt mellan olika perspektiv. I kursplanen för hem- och konsumentkunskap kännetecknas dessa särskilt av hälsa, resurshushållning, jämställdhet och kultur. Däremot visade analysen av läroböckerna att de har ett visst faktainnehåll, men framförallt ett normerande innehåll. Det normerande innehållet kännetecknas av hur en ”god” konsument bör vara, särskilt genom råd, uppmaningar och varningar. Analysen visar vidare att läroböckerna inte motsvarar skrivningarna i kursplan 2000, utan helt saknar ett pluralistiskt förhållningssätt. Sammantaget framträder i läroböckerna en konsument som har viss faktakunskap, men framförallt vet hur den bör göra, men samtidigt saknar redskap för att reflektera över komplexa konsumentsituationer. Detta strider på ett avgörande sätt mot intentionerna i kursplan 2000, som istället förespråkar en demokratisk fostran som bygger på olika val och reflektion över desamma. Nyckelord: Hem- och konsumentkunskap, Hemkunskap, Konsumentfrågor, Konsumtion, Konsumtionsprocess, Undervisning, Undervisningsstrategier, Didaktik, Läroplansteori, Kursplan, Läroböcker, Läromedelsanalys. Abstract The analysis studies the meaning making regarding consumer issues in three Home and consumer studies textbooks based on the syllabus 2000 (Skolverket, 2000a). Firstly the consumer issues were defined and delimited according to the consumer process model (Bjurström, 2004, McGregor, 2011a). Secondly the consumer content was categorised into three teaching strategies: fact, norms and values and pluralistic teaching strategy (Skolverket, 2002, Kronlind & Öhman, 2010). Finally the syllabus 2000 was analysed using the three teaching strategies. The final analysis was based on the assumption that the legitimacy and relevance of the textbooks were regulated by the syllabus (Sellander, 1988, Lundgren, 1989, Englund, 2011). The analysis of the syllabus revealed that that there is a certain fact content, the norms and values are non-existent and the pluralistic strategy was dominant. The pluralistic strategy is characterised by for example a conflict between different perspectives. The syllabus of Home and consumer studies includes the different perspectives of health, resourse management, gender equality and culture. However the analysis of the textbooks revealed that they have certain fact content but principally contains norms and values. The norms and values are characterised by the “good” consumer, particularly in giving advice, recommendations and warnings. The analysis shows that the textbooks don’t correspond with the syllabus 2000 and the pluralistic content is non-existent. Finally the textbooks describe a consumer who has some knowledge of fact but mainly knows how to make the right choices but at the same time lacks the methods to reflect upon complex consumer situations. This is crucially contrary to the intentions in the syllabus 2000 which on the other hand advocate a democratic education which is based on different choices and a reflection upon them. Keywords: Home and consumer studies, Home economics, consumer issues, consumption, consumer process, teaching, teaching strategies, curriculum studies, syllabus, textbook, textbook analysis. Hem- och konsumentkunskap Konsumentfrågor Undervisning Kursplan Läroböcker
2	Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971 Funke, Michael January 2015 (has links) This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed. advertising advertising criticism advertising regulation advertising history advertising industry affluent society business business associations business history business interest organizations business studies competition consumer consumer politics consumer history consumerism co-regulation corporatism economic history history interest groups market regulation marketing marketing history marketing regulation marketer policy studies policy process political economy political science postwar regime regulation theory self-regulation market self-regulation self-regulation history stakeholder Sweden efterkrigstiden ekonomisk historia företagsekonomi företagshistoria historia intressegrupper konsumentfrågor konsumentpolitik konsumenthistoria konsumenträtt korporatism lagstiftning marknad marknadsföring marknadsföringshistoria marknadsregleringar marknadsrätt näringslivet näringslivsorganisationer politisk ekonomi regleringar regleringsteori reklam reklambranschen reklamhistoria rättshistoria samhällsvetenskap samreglering självreglering socialdemokratin statsvetenskap Sverige

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Recept för en "god" konsument : En läromedelsanalys i hem- och konsumentkunskap med utgångspunkt i kursplan 2000.

Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971