The uptake of residential photovoltaic systems is
essential for energy system transformation towards carbon
neutrality and decentralization. However, despite numerous
campaigns to incentivize their uptake, adoption by residential
homeowners is lacking behind. While countless drivers and
barriers have been identified, the decision process is not fully
understood. To address this gap, we developed an agent-based
residential rooftop photovoltaic adoption model called PVact. Our
model analyzes the interactions of potential household adopters
based on their utility functions and social network, with a focus
on the role of monetary evaluation and social pressure in adoption
behavior. In this paper, we aim to assess the influence of monetary
evaluation and social pressure in an abstract case study based
on real-world data from the municipality of Leipzig, Germany.
We consider stochastic dynamics through scenario analysis to
investigate the influence of these factors on adoption behavior.
Our results show that monetary evaluation and social pressure
have a significant impact on adoption behavior. Specifically, we
find shifting adoption patterns with an increased requirement for
monetary returns and higher level of normative pressure required
for households to act. Higher resistance against these pressure
shows more stochastic variations,
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:87382 |
| Date | 12 October 2023 |
| Creators | Johanning, Simon, Abitz, Daniel, Scheller, Fabian, Bruckner, Thomas |
| Publisher | IEEE |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/acceptedVersion, doc-type:conferenceObject, info:eu-repo/semantics/conferenceObject, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 979-8-3503-1258-4, 10.1109/EEM58374.2023.10161765 |
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