This thesis deals with the topic of Business plan of family agro-touristic farm establishment. It is divided into six main chapters with several subsections. The main objective of this work is to form a business plan for the introduction of an agrotouristic farm near the town of Tábor. The presented business plan is designed so that it could be implemented in the future.
The chapter Theoretical basis discusses the characteristic terms related to entrepreneurship and to business plans. It also specifies the rural tourism and the region of Tábor.
This work itself presents information about the particular steps which has to be fulfilled when establishing a business and about the evaluation of internal and external environmental effects. The S-O analysis was suggested and afterwards selected through the SWOT analysis as the optimal strategy for this business plan.
The summary of results contains a formed business plan made based on the rules determined by the requirements for a grant in the agriculture. An important part of this chapter is the financial plan. This plan suggests three variants of revenues from the provided services. Option A expects 85% usage of capacity whereas option C assumes only 25%. The middle ground is a variant B with 55% occupancy of beds. Returns period ranges from 12 to 41 months depending on the selected option.
Based on the results, this business plan could be recommended for a realization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:256907 |
| Date | January 2016 |
| Creators | Šebková, Veronika |
| Contributors | Malý, Michal, Kateřina, Kateřina |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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