MASTER thesis is focused on the evaluation of performance business entity through a balanced system of indicators. Its aim is to establish a basic framework Balanced Scorecard method and design for its implementation in the strategic management of the company. The theoretical part focuses on the issue of the definition of Balanced Scorecard method, including a description of the individual perspectives, implementation procedures and possible barriers to implementation. The practical part contain an evaluation of the current state of the business and propose a strategy for manufacturing business entity, that forms the basis for the design of implementation of Balanced Scorecard method through strategic actions. The work also includes strategic analysis and marketing research in the form of a questionnaire survey. Finally, the proposed timetable for the implementation of BSC, including calculation of cost effectiveness of individual strategic actions
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179535 |
| Date | January 2014 |
| Creators | Dubový, Roman |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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