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Previous issue date: 2008-09-02 / This paper consists in a study case at the Alesat company, which aims at analyzing how the networks from the former companies Ale and Sat influence the formation of partnerships. The study was based on literature by Burt (1992), Granovetter (1973), Uzzi (1997), Contractor and Lorange (1988), Gulati (1998), Child and Faulkner (1998), and others, to verify how important the social relations were between the companies to the formation of a strategic alliance. The research method we adopted analyzed the first partnership between Ale and Sat and the last one that ended up with the merger of the companies resulting in a new company, Alesat. Semi-structured interviews were conducted in 2008 with the council board of the company. Secondary data were also collected from specific web sites from the area, such as ANP, Sindicom and Fecombust?veis, as well as from important newspapers in the market. The primary data were analyzed through the content analysis technique from Trivi?os (1987). The secondary data were analyzed through the documental analysis technique from Richardson (1985). This way, through the data collected, it can be concluded that the social ties between the companies were important in the partnership, and among the reasons that made the companies get together, the key one was the fact that the union would make possible to the companies act in regions in which they didn t have too much market share, making them a bigger player nationally wise / Este trabalho consiste em um estudo de caso na empresa Alesat cujo objetivo geral ? analisar como as redes de relacionamento das antigas empresas Ale e Sat influenciaram na forma??o da parceria. O estudo baseou-se na literatura de Burt (1992), Granovetter (1973), Uzzi (1997), Contractor e Lorange (1988), Gulati (1998), Child e Faulkner (1998), dentre outros, para entender como as rela??es sociais entre as empresas foram importantes para a forma??o de uma alian?a estrat?gica. O m?todo de estudo adotado analisou a primeira parceria realizada entre a Ale e a Sat e a ?ltima que culminou com a fus?o das empresas resultando na Alesat. Foram realizadas entrevistas semi-estruturadas, em 2008, com o grupo dirigente da empresa. Tamb?m foram coletados dados secund?rios em sites espec?ficos do setor como: ANP, Sindicom e Fecombust?veis al?m de jornais de grande circula??o no mercado. Os dados prim?rios foram analisados atrav?s da t?cnica de an?lise de conte?do de Trivi?os (1987). No que se refere aos dados secund?rios, o exame foi feito atrav?s da t?cnica de an?lise documental de Richardson (1985). Assim, atrav?s dos dados coletados, p?de-se concluir que os la?os sociais entre as empresas tiverem sim, import?ncia na forma??o da parceria, e que dentre as raz?es que levaram as firmas a se unirem a principal foi o fato de que a uni?o possibilitaria ?s empresas atuarem em ?reas nas quais n?o tinham muita participa??o no mercado, tornando-as um grande player a n?vel nacional
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12110 |
| Date | 02 September 2008 |
| Creators | Cunha, Eliza Catarina Bezerra |
| Contributors | CPF:93238479768, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4799698J2, Lopes, Fernando Dias, CPF:59550767000, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4701722H7, Andrade, Jackeline Amantino de, CPF:30836085191, http://lattes.cnpq.br/6859223626901586, Baldi, Mariana |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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