The design from the counterculture of the 1960 and 1970s USA is an often overlooked or forgotten part of design and art history (Auther & Lerner 2011, s.XXIX) with the graphic designers of the movement often being portrayed as nothing more than drug influenced amateurs (Kaplan 2013, s.80). This is an all too simple and reductive view on design from this era with its undeniably politically charged and radical messages. This paper therefore aims to examine design from this movement, specifically from the alternative press, to give the reader a deeper understanding of the methods and rhetorical devices used to communicate their messages of resistance and counter cultural values. This is done through a visual rhetorical analysis focusing on the use of tropes as well as a critical discourse analysis examining the messages being created and the subsequent discourses they produce. This results in a conclusion and discussion centered around what tropes are represented in the material as well as how graphic design was used to communicate their countercultural values.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-68701 |
| Date | January 2024 |
| Creators | Carlsson, Alfons |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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