The automotive industry is today in a world of globalisation and external factors can influence the car companies and it is important that they progress with the people. When an external factor, as the oil price, increases dramatically, it will affect the economies in different matters. Other external factors are impacted by the oil price, for example inflation, unemployment and target rates. In addition, people are changing their preferences due to the attention of the environment. With this as the foundation the problem of the essay were divided into three aspects. First, are the automotive companies affected by an increasing oil price? Second, is a different green thinking in the markets of the companies affecting them? Third, do economic trends making an impact on the auto companies? The purpose of this essay is to investigate if the oil price, a new green way of thinking and if different economical factors have affected the car companies. To be able to accomplish the purpose, the ten largest automotive companies’ annual reports and Internet sites were used to gather information about monthly and annual sales numbers. Along with that, other necessary sources as pollution rates for different areas; inflation rates, unemployment rates and target rates were collected. Theories that were necessary for analyzing the empiric work were used. The analysis part of the essay consists mostly of correlation- and regression analysis, because they are the most appropriate tools in this context. Furthermore, the study is stating that the car companies are demonstrating tendencies to being negatively affected by an increasing in the oil price. Moreover, auto companies with more green cars have more sales on markets that have additional green thinking. Lastly, the study is also concluding that economical trends do not affect the companies in any special circumstances.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-2091 |
| Date | January 2009 |
| Creators | Fredriksson, Lars, Jonsson, Niklas |
| Publisher | Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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