The technology associated with digital television enables broadcasting companies to transmit text and graphic information to supplement current programming. This new technology (known as enhanced television services) also has the ability to turn TV viewing into an interactive experience. In an attempt to further understand how enhanced television services affect enjoyment of televised sports, 155 participants viewed one of three professional football games, rating their enjoyment after each quarter. The participants viewed the game as a member of one of four experimental conditions. One group watched the game only, while the other three groups had access to an interactive website. The website followed the broadcast of the game and provided enhanced television services such as team and player statistics, trivia and games. The literature in selective exposure and motivation for sports consumption suggested that access to enhanced television services should increase the overall enjoyment of sports programming. Participants who reported a higher level of enjoyment of the enhanced television services also reported a higher level of overall enjoyment. However, significant differences in overall enjoyment across the various access conditions were not observed. / A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Arts. / Spring Semester, 2006. / April 6, 2006. / Football, Interactivity, Enjoyment, Enhanced Television Services, Sports / Includes bibliographical references. / Arthur A. Raney, Professor Directing Thesis; Laura M. Arpan, Committee Member; Stephen D. McDowell, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_182369 |
| Contributors | Carlton, Kristin A. (authoraut), Raney, Arthur A. (professor directing thesis), Arpan, Laura M. (committee member), McDowell, Stephen D. (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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