This dissertation evaluates the effectiveness of a customized educational health intervention on sexual health and female cancer prevention among young women in Pakistan and evaluates the applicability of the integrated model of behavior prevention (IM) when predicting three health behaviors among this population. The study used randomized experimental design with one treatment group and one control group. The results of the study suggest that exposure to web-based customized heath information has positive effect on behavioral intentions to perform breast self-exams and get vaccinated for human papillomavirus, but not for condom use. It was also found that exposure to the website did not have an impact on the constructs in the IM model that should predict behavioral intentions. / A Dissertation submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Summer Semester, 2013. / June 6, 2013. / Conservative countries, Consumer health behavior, e-health, Health
communication, New communication technologies, Preventive health behaviors / Includes bibliographical references. / Juliann Cortese, Professor Co-Directing Dissertation; Stephen McDowell, Professor Co-Directing Dissertation; Allan Jeong, University Representative; Jonathan Adams, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_183922 |
| Contributors | Vahe, Mariliis (authoraut), Cortese, Juliann (professor co-directing dissertation), McDowell, Stephen (professor co-directing dissertation), Jeong, Allan (university representative), Adams, Jonathan (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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