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Prostituting the Public Interest in the 2012 Presidential Election: A Political Economic Analysis of Super Pacs in Television News

In light of the 2010 Supreme Court ruling in Citizens United v. Federal Election Commission, campaign finance law has been re-regulated to promote freedom of spending in elections. Previously, outside spending in elections was restricted to avoid corruption or the appearance of corruption in the democratic process. Corporations, unions, and individuals can now spend unlimitedly on political advertisements in an attempt to persuade voters. Unlike campaign advertisements, the newly christened Super PACs do not have to approve the message or disclose donors if the money was last received from a nonprofit organization. Super PACs must also pay top dollar for their ad space unlike campaign ads that receive the lowest rates. This has the possibility of creating a massive conflict of interest for the news media. Journalists are expected to serve as watchdogs on these ads so citizens may make informed decisions, but the concentrated media industry is making massive profits from airing them - can we trust them to report on the often misleading and negative ads? This dissertation examines broadcast, cable, and public television news transcripts surrounding Super PAC ads in the 2012 primary and general presidential elections utilizing textual analysis and political economic theory. After exploring the economic structure and ownership of the news media and its coverage of this issue, I argue that we cannot trust the commercial news media to report critically or even accurately on Super PAC advertisers. This analysis attempts to explain how and why the commercial news media failed in its coverage and how it perpetuated problematic ideologies that support the status quo and ignore public opinion and protestation / A Dissertation submitted to the School of Communication in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Spring Semester, 2014. / March 7, 2014. / Citizens United, Election, News, Political Economy, Super Pac, Supreme Court / Includes bibliographical references. / Jennifer M. Proffitt, Professor Directing Dissertation; Leigh Edwards, University Representative; Stephen McDowell, Committee Member; Andy Opel, Committee Member.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_185321
ContributorsSmock, Shea (authoraut), Proffitt, Jennifer M. (professor directing dissertation), Edwards, Leigh (university representative), McDowell, Stephen (committee member), Opel, Andy (committee member), School of Communication (degree granting department), Florida State University (degree granting institution)
PublisherFlorida State University, Florida State University
Source SetsFlorida State University
LanguageEnglish, English
Detected LanguageEnglish
TypeText, text
Format1 online resource, computer, application/pdf
RightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.

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