For many higher education institutions, alumni donations are the lifeblood of financial support. This is why so much time, effort, and resources are expended in an attempt to solicit
donation funds from any given school's alumni base. Although motivation and ability to give vary drastically, there are certain elements which have proven to be reliably predictive of giving
behavior. The stronger any individual identifies with an institution, the more likely is their donation. Data were collected from the alumni of a Southeastern public university through a
survey questionnaire gauging their motivations for giving, behavioral intent, and organizational identification. 3,663 alumni were contacted and 489 successfully completed the survey. As
expected, identification was found to be statistically significant regarding donation behavior. Multiple facets of identification varied in respect to statistical significance between
genders. / A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science. / Fall Semester, 2014. / November 14, 2014. / Alumni, Donation behavior, Donation motivation, Organizational Identification, Survey / Includes bibliographical references. / Patrick Merle, Professor Directing Thesis; Jay Rayburn, Committee Member; Jaejin Lee, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_252819 |
| Contributors | Coulter, Teresa L. (authoraut), Merle, Patrick F. (professor directing thesis), Rayburn, Jay D. (committee member), Lee, Jaejin (committee member), Florida State University (degree granting institution), College of Communication and Information (degree granting college), School of Communication (degree granting department) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (46 pages), computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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