A content analysis was conducted on the shows 106 & Park and Sucker Free on MTV for the time period of July 1st to August 31st 2006. Of the 92 videos shown, 43 were selected via random sample to create two 'composite weeks' for the viewing period of these shows. Coders were graduate and doctoral students in Florida State University College of Communication and only four had familiarity with the genre of music video coded. The frequency of dominance/subservience, implicit aggression, explicit aggression, aggression with sexuality, objectification (without showing face), objectification (showing face), implicit and explicit sexuality, wearing revealing clothing, sexual pursuit and being sexually pursued were counted. Intercoder reliability was conducted using PRAM software. The averages for all measures of intercoder reliability were: Percent Agreement (.798), Scott's Pi (.006), Cohen's Kappa (.17), and Holsti's Coefficient of Reliability (.798). The findings show that females are objectified significantly more often than males with and without the camera showing the face of the individual. Female displays of implicit sexuality occur significantly more often than male displays in music videos and male artists are significantly more likely to be the recipient of these displays of sexuality. / A Thesis submitted to the College of Communication in partial fulfillment of the requirements for the degree of Master of Science. / Summer Semester, 2007. / May 14, 2007. / Hip-Hop, Cultivation, Music Videos, Content Analysis, Gender Representations / Includes bibliographical references. / Arthur Raney, Professor Directing Thesis; Donnalyn Pompper, Committee Member; Felecia Jordan-Jackson, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_181590 |
| Contributors | Latouché, Kiva (authoraut), Raney, Arthur (professor directing thesis), Pompper, Donnalyn (committee member), Jordan-Jackson, Felecia (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
Page generated in 0.0106 seconds