In the modern age of internet telecommunication, such as Face Time, Skype, and Zoom, how does the choice of synthetic visual representation (i.e., image, or avatar) impact trust during a first impression situation? The present study evaluated morphological variations (anthropomorphic, zoomorphic, technomorphic, and hybrids) of static images' effect on participants' (n = 327) trust in the absence of any other context or cues. Findings indicated that morphology significantly impacts trust during this critical first impression. Additional findings indicate that there are clear preferences of morphological representation.
| Identifer | oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:etd2020-1898 |
| Date | 01 December 2021 |
| Creators | MacArthur, Keith |
| Publisher | STARS |
| Source Sets | University of Central Florida |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Electronic Theses and Dissertations, 2020- |
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