Abstract Title: Vecko-Revyn, A study of how a women’s youth-magazine speaks to its readers, the content of the articles and interviews and the papers definition of femininity during the years1984-2004. (Vecko-Revyn En studie av en ungdomstidnings tilltal till läsaren, dess reportage och intervjuer samt definition av kvinnlighet under en period av 20 år.) Number of pages: 63 Author: Anna Widén Tutor: Göran Svensson Course: Media and Communication Studies C Period: Spring 2006 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: The purpose is to see how the women´s youth-magazine Vecko-Revyn speaks to its readers, what the content of the articles are with a special view at the articles that contains interviews and articles with the theme sex and relationships. The study will also see how the magazine Vecko-Revyn defines femininity and how that difference through the years. The investigation will study those different subjects over a timeperiod of 20 years, 1984 – 2004. Material/method: The study is done with a combined qualitative and quantitative text analysis using five numbers of the magazine Vecko-Revyn from each of the years 1984, 1994 and 2004. Main results: The magazine Vecko-Revyn has a very open text to it’s readers. The articles have become shorter during the years. 1984 the articles where long and had an intellectual language. 2004 the magazine is down to very small articles. The main subjects that the magazine talks about in 1984 are the relation to the opposite sex and the liberty of women. 1994 the magazine is mostly about sex in all its forms and 2004 it has turned its main attention to the way you as a young person shall look to become successful. The paper has had a very distinguished women-profile during 1984 when womanhood and the fact that you as a reader (and a women) shall take care of your own business was one of the magazines main priorities. 1994 the reader and the magazine has one common enemy – the opposite sex. This disappears thru the years and in 2004 the magazine is not interested at all in a feminist discourse. Keywords: Vecko-Revyn, youth, women’s magazine, women, media, femininity, text analysis.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-7766 |
| Date | January 2007 |
| Creators | Widén, Anna |
| Publisher | Uppsala universitet, Medier och kommunikation, Uppsala : Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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