Made available in DSpace on 2017-07-21T14:53:49Z (GMT). No. of bitstreams: 1 Fernanda Aparecida Israel.pdf: 4426494 bytes, checksum: a320937d3c49957fbc51ecedad5a9d6a (MD5) Previous issue date: 2015-08-11 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This paper seeks to promote discussions on the identity of inserted female gender in a specific written context of post-modernity, the Internet, cropped at the World Women session Marie Claire magazine's website. The Marie Claire magazine caught my attention by the slogan "Chic is to be smart." In this way, I realized that a magazine that tries to promote women beyond the physical appearance and consumer relations, has interesting objects to be analyzed. The dissertation is structured into three main chapters. The first, entitled Speech Genres, I discuss the concept of postulate speech genres in the work of Bakhtin, and reflect on what would be the so-called internal and external factors of the statement. In this chapter we present also some characteristics of the statement and its relation to the genres published in the studied women's magazine. In chapter two, entitled Post-modernity and its emergency: identity and gender issues, promote, in the first session, Identities, reflections on the context of post-modernity and the possibilities of subject identity arising from this period, from Stuart Hall (2006). In the second session, the social gender as a category under review, present discussions on female social gender, focusing on its way to legitimize theory in science, from Guacira Lopes Louro (1997) and Judith Butler (1999). In the third session, magazine holder: the female press from the seventeenth century and the subtopic Marie Claire magazine, I present a brief history of the press aimed at women in the world, emphasizing some discursive aspects that she carried and what aspects remain in current press as well as show some characteristics in the historic building of Marie Claire magazine. In the third chapter, entitled They: the World's Women, do analyzes of the main theme Women in abusive relationships - cut in fifteen texts - in which promote a dialogue between the sign violence and discourse on socially constructed gender identity. Public / private relationships, guilt / vulnerability, westernization, the feminist movement shifts, empowerment and expansion of the concept of women's health, are some results. Finally, I do the considerations about the research. / O presente trabalho busca promover discussões sobre a identidade de gênero feminina inserida em um contexto de escrita específico da pós-modernidade, a internet, recortada na sessão Mulheres do Mundo do site da revista Marie Claire. A revista Marie Claire me chamou a atenção pelo slogan “Chique é ser inteligente”. Desta forma, entendi que uma revista que tenta promover o feminino para além da aparência física e das relações de consumo, tem objetivos interessantes a serem analisados. A dissertação está estruturada em três capítulos principais. O primeiro, intitulado Gêneros do discurso, discuto o conceito de gêneros do discurso postulado na obra de Bakhtin, bem como reflito sobre o que seriam os chamados fatores internos e externos do enunciado. Neste capítulo apresento, também, algumas características do enunciado e sua relação com os gêneros publicados na revista feminina estudada. No capítulo dois, intitulado A pós-modernidade e suas urgências: questões de identidade e de gênero, promovo, na primeira sessão, Identidades, reflexões sobre o contexto da pós-modernidade e as possibilidades de sujeito identitário decorrentes desse período, a partir de Stuart Hall (2006). Na segunda sessão, O Gênero social como categoria em análise, apresento discussões sobre gênero social feminino, focalizando seu percurso para se legitimar teoricamente na ciência, a partir de Guacira Lopes Louro (1997) e Judith Butler (1999). Na terceira sessão, Suporte revista: a imprensa feminina a partir do século XVII e no subtópico A revista Marie Claire, apresento um breve histórico sobre a imprensa voltada ao público feminino no mundo, enfatizando alguns aspectos discursivos que ela carregou e quais aspectos se mantêm na imprensa atual, bem como mostro algumas características na construção histórica da revista Marie Claire. No capítulo terceiro, intitulado Elas: as Mulheres do Mundo, faço as análises do eixo temático Mulheres nas relações de violência – recortado em quinze textos – em que promovo um diálogo entre o signo violência e os discursos construídos socialmente sobre a identidade de gênero. Relações público/privado, culpabilidade/vulnerabilidade, ocidentalidade, deslocamentos do movimento feminista, empoderamento e ampliação do conceito de saúde da mulher, são alguns resultados. Ao final, faço as considerações sobre a pesquisa.

<p>Abstract</p><p>Title: Vecko-Revyn, A study of how a women’s youth-magazine speaks to its readers, the content of the articles and interviews and the papers definition of femininity during the years1984-2004. (Vecko-Revyn En studie av en ungdomstidnings tilltal till läsaren, dess reportage och intervjuer samt definition av kvinnlighet under en period av 20 år.)</p><p>Number of pages: 63</p><p>Author: Anna Widén</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communication Studies C</p><p>Period: Spring 2006</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose is to see how the women´s youth-magazine Vecko-Revyn speaks to its readers, what the content of the articles are with a special view at the articles that contains interviews and articles with the theme sex and relationships. The study will also see how the magazine Vecko-Revyn defines femininity and how that difference through the years. The investigation will study those different subjects over a timeperiod of 20 years, 1984 – 2004.</p><p>Material/method: The study is done with a combined qualitative and quantitative text analysis using five numbers of the magazine Vecko-Revyn from each of the years 1984, 1994 and 2004.</p><p>Main results: The magazine Vecko-Revyn has a very open text to it’s readers. The articles have become shorter during the years. 1984 the articles where long and had an intellectual language. 2004 the magazine is down to very small articles. The main subjects that the magazine talks about in 1984 are the relation to the opposite sex and the liberty of women. 1994 the magazine is mostly about sex in all its forms and 2004 it has turned its main attention to the way you as a young person shall look to become successful.</p><p>The paper has had a very distinguished women-profile during 1984 when womanhood and the fact that you as a reader (and a women) shall take care of your own business was one of the magazines main priorities. 1994 the reader and the magazine has one common enemy – the opposite sex. This disappears thru the years and in 2004 the magazine is not interested at all in a feminist discourse.</p><p>Keywords: Vecko-Revyn, youth, women’s magazine, women, media, femininity, text analysis.</p>

Abstract Title: Vecko-Revyn, A study of how a women’s youth-magazine speaks to its readers, the content of the articles and interviews and the papers definition of femininity during the years1984-2004. (Vecko-Revyn En studie av en ungdomstidnings tilltal till läsaren, dess reportage och intervjuer samt definition av kvinnlighet under en period av 20 år.) Number of pages: 63 Author: Anna Widén Tutor: Göran Svensson Course: Media and Communication Studies C Period: Spring 2006 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: The purpose is to see how the women´s youth-magazine Vecko-Revyn speaks to its readers, what the content of the articles are with a special view at the articles that contains interviews and articles with the theme sex and relationships. The study will also see how the magazine Vecko-Revyn defines femininity and how that difference through the years. The investigation will study those different subjects over a timeperiod of 20 years, 1984 – 2004. Material/method: The study is done with a combined qualitative and quantitative text analysis using five numbers of the magazine Vecko-Revyn from each of the years 1984, 1994 and 2004. Main results: The magazine Vecko-Revyn has a very open text to it’s readers. The articles have become shorter during the years. 1984 the articles where long and had an intellectual language. 2004 the magazine is down to very small articles. The main subjects that the magazine talks about in 1984 are the relation to the opposite sex and the liberty of women. 1994 the magazine is mostly about sex in all its forms and 2004 it has turned its main attention to the way you as a young person shall look to become successful. The paper has had a very distinguished women-profile during 1984 when womanhood and the fact that you as a reader (and a women) shall take care of your own business was one of the magazines main priorities. 1994 the reader and the magazine has one common enemy – the opposite sex. This disappears thru the years and in 2004 the magazine is not interested at all in a feminist discourse. Keywords: Vecko-Revyn, youth, women’s magazine, women, media, femininity, text analysis.

AFRIKAANS: In die bronne van bewysmateriaal vir Afrikaanse geskiedenis en kultuurgeskiedenis is daar sporadiese verwysings na die bestaan van ‘n vrouetydskrif, getiteld Die Boerevrou. Dit was die eerste, en tot en met die staking daarvan, die enigste Afrikaanse vrouetydskrif. Die tydskrif is in Pretoria van Maart 1919 tot Desember 1931 maandeliks onder die redakteurskap van die eienaar, Mabel Malherbe, uitgegee. Hoewel dit al as ‘n ryk skat van inligting oor die Afrikanervrou en haar leefwyse beskryf is, is daar min inligting oor die tydskrif beskikbaar. Dit is ook in vergelyking met ander tydgenootlike Afrikaanse publikasies soos Die Huisgenoot, baie min vir primêre navorsing gebruik, hoewel oorspronklike versamelings daarvan vandag nog redelik maklik bekombaar is. Gevolglik is Die Boerevrou aan kultuurhistorici betreklik onbekend. Met hierdie studie is daar gepoog om te bepaal of Die Boerevrou as ‘n gesaghebbende primêre bron vir kultuurgeskiedenis beskou kan word en waarom dit nie as sodanig benut word nie. Aangesien daar min sekondêre bronne oor tydskrifstudies bestaan, kan die ontwikkeling van ‘n wetenskaplike werkswyse vir die onderneming van dergelike studies as een van die bydraes van hierdie proefskrif beskou word. Die kultuurhistoriese konteks en ekonomiese omstandighede waarbinne die tydskrif verskyn het, is bestudeer en inligting oor die redaksie, medewerkers, beleid en sirkulasie van Die Boerevrou is ingewin. Dit alles het as agtergrond gedien om afleidings te maak om die navorsingsvraag te beantwoord. Daar is bevind dat die tydskrif van hoë joernalistieke gehalte getuig vir die tydperk waarin dit verskyn het. As vrouetydskrif het dit ‘n wye verskeidenheid onderwerpe van kultuurhistoriese belang gedek. Die studie het ook lig gewerp op die leesgebruike en -voorkeure van die Afrikanervrou in die vroeë twintigste eeu. Dit is duidelik dat kultuur en die media in ‘n baie komplekse verhouding staan en mekaar wedersyds sterk beïnvloed. Die lesers van Die Boerevrou is nie net deur die tydskrif gelei en beïnvloed nie, soos talle ander studies bevind het die geval met die pers in die ontwikkelingsjare van Afrikanernasionalisme was nie. Boerevrou-lesers het ook aktief meegedoen aan die skryf van die teks van die tydskrif omdat hulle ‘n sosiale netwerk gevorm het wat ontvanklik en gereed was vir die assimilasie en verspreiding van ‘n nasionalistiese identiteit. Die Boerevrou is ‘n gesaghebbende primêre bron vir kultuurgeskiedenis en sal in die toekoms met groot vrug in studies oor die Afrikanervrou van 1919 tot 1931 benut kan word. Die feit dat die tydskrif as bron onderbenut word, kan hoofsaaklik toegeskryf word aan twee aspekte: Die meeste studies oor vrouetydskrifte tot op datum is ideologiese analises met ‘n feministiese inslag wat die persepsie by navorsers skep dat vrouetydskrifte problematiese en onbetroubare studiemateriaal is en gevolglik vermy behoort te word; verder is die wetenskaplike bestudering van vrouetydskrifte nog ‘n relatiewe jong studieveld. ENGLISH: Die Boerevrou was the first, and until the termination thereof, the only Afrikaans women's magazine. This monthly periodical was published in Pretoria from March 1919 to December 1931 under the editorship of the owner, Mabel Malherbe. Although it is a rich treasure of information about Afrikaans women and their way of life, there is little known about the magazine. Compared to other contemporary Afrikaans publications, such as Die Huisgenoot, it is also very little used for primary research. This study attempts to determine whether Die Boerevrou can be viewed as an authoritative primary source for cultural history and why it is not utilised as such. Since there are few secondary sources on magazine studies, the development of a scientific methodology for undertaking such studies is considered to be one of the contributions of this thesis. The historical context and economic conditions within which the magazine has been published was determined and information was obtained about the editors, staff, policies and circulation of Die Boerevrou. All have served as a background to make conclusions relevant to the research question. It was found that the magazine is of high journalistic quality for the period in which it was published and reviews a wide variety of topics of interest to women. The study also shed light on the reading practices and preferences of Afrikaans women in the early twentieth century. The relationship that exists between culture and the media is clearly very complex. The readers of Die Boerevrou were not only led and influenced by the magazine, as many other studies have found to be the case with the media during the formative years of Afrikaner nationalism. Boerevrou readers also actively participated in writing the text of the magazine. They formed a social network which was receptive and ready for the assimilation and dissemination of a nationalist identity. Die Boerevrou is an authoritative primary source for cultural history and can be utilised with great success for studies on Afrikaans women from 1919 to 1931. The fact that the magazine is underutilised as a resource is mainly due to two aspects: Most studies of women's magazines are ideological analyses with a feminist slant that create the perception that this genre offers problematic and unreliable study material and should therefore be avoided; The scientific research of women's magazines is furthermore still a relatively young field of study. / Thesis (DPhil)--University of Pretoria, 2013. / Historical and Heritage Studies / unrestricted

In the 300 years since the magazine originated, this mass medium has become synonymous with women and their worlds. Today, publications for, by and about women still dominate the global magazine market, and the selection and circulation of women’s magazines increase annually – indicative of the popularity of this mixed medium of information, instruction and entertainment. Since the 1980s, academics from different human sciences branches, such as Joke Hermes and Marloes Hülsken in the Netherlands and Angela Gough-Yates, Margaret Beetham, Ros Ballaster and Marjorie Ferguson in the United Kingdom, have proven the academic worth of women’s magazines, by using them as information sources about women’s social knowledge, positions and roles, their relationships and consumer behaviour in (amongst others) historical, sociological, psychological, mass media and women’s studies research. In South Africa, however, academic research on women’s magazines is still largely unexploited: apart from a few dissertations, information is mostly limited to single paragraphs in larger mass media studies. Magazines for black women have, for example, not been researched yet. In this study, South African and Dutch magazines from 2006 are studied as sociocultural journals: accounts or collections of the major trains of thought representative of a specific context and time frame. When magazine content is viewed as the textual distillation of the shared consciousness or culture of a particular audience, and discourse as ways of acting and thinking underlying this shared consciousness, magazines, by drawing on different discourses, report on the norms, values and habits particular to a specific era – yielding information that can be applied in reconstructing images of reality. This study aimed to research, within the context of current women’s magazines, the way in which women’s presence in the career world is accepted and legitimised as standard practice, and to explore the influence of the pursuit of a career on other female roles. It was assumed that the range of ‘superwoman’ roles (career woman, mother, wife, homemaker, lover, friend …) resonates in the ‘work discourse’ – and that all women experience similar frustrations, fears, dreams and expectations, irrespective of linguistic, cultural and socio-economic factors. A selection of sixteen magazines – two issues each of four South African and four Dutch magazine titles, aimed at diverse readerships – were singled out as primary research material. Magazine content was subsequently submitted to close reading, in order to examine as closely as possible the approaches towards women’s deployment in the career world, as made evident in the text. Theoretical concepts from mass media studies, cultural studies, discourse analysis and feminist criticism underpinned the identification of textual patterns, leading to the establishment of links between text and reality and meaningful interpretations of eventual findings. The results indicated that the work discourse in all the examined magazines is informed by three interpretative repertoires – that ultimately determine the way in which this discourse is developed and maintained, both in the magazine content and in everyday life. When the findings resulting from the textual analysis of the work discourse represented in these magazines were compared with actual statistics on the career world, it became obvious, however, that magazine content does not necessarily reflect reality – but that internalising the ambitious, larger-than-life dream aspects contained between a magazine’s covers is precisely the aspect from which readers derive pleasure and satisfaction. / Dissertation (MA (Afrikaans))--University of Pretoria, 2007. / Afrikaans / unrestricted