Millennials are often portrayed negatively. To better understand the role news media in perpetuating stereotypes about the generation, we surveyed articles from Sweden’s two major newspapers, Aftonbladet and Dagens Nyheter. Nineteen articles, published between January 2016 to April of 2017, were included in the sample. All were analysed using critical discourse analysis with Norman Fairclough’s three dimensional model. The analysis revealed several tendencies for negative depictions. For example, millennial attitudes towards work were often described as lazy and entitled. In comparisons with previous generations, reports claimed millennials were disproportionately impacted by the harmful effects of technological advancement. Importantly, when these articles contained interviews with millennials or if the writers themselves were millennials, they represented themselves and their generation’s values with the same negative, stereotypical categorisations. Although these themes were more frequent than others, other forms of interpretations of millennials are possible.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-64334 |
| Date | January 2017 |
| Creators | Kaspersen, Valerie, Gustavsson, Björn |
| Publisher | Luleå tekniska universitet, Medier ljudteknik och upplevelseproduktion och teater, Luleå tekniska universitet, Medier ljudteknik och upplevelseproduktion och teater |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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