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Är du privat eller offentlig? : En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.

<p>The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.</p><p>Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.</p><p>This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:</p><p><em>“- What distinguish the market communication in a private respective a public organisation?”</em></p><p>We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.</p><p>Our research highlights important differences between private and public organisations in matter of tactics in market communication.</p><p>In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-1839
Date January 2009
CreatorsAbrahamsson, Nils-Filip, Blom, Fredrik
PublisherUniversity of Kalmar, School of Communication and Design, University of Kalmar, School of Communication and Design
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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