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Consumer choice behavior and marketing plan for aromatherapy products in Hong Kong.

by Lam Shiu Ying Sati. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 56-57). / Questionnaire also in Chinese. / Chapter I. --- introduction --- p.1 / Definition of Aromatherapy --- p.1 / Uses of Aromatherapy --- p.2 / Aromatherapy as Alternative Natural Healing --- p.3 / Aromatherapy in Hong Kong --- p.4 / Objective of the Project --- p.5 / Chapter II. --- ENVIRONMENT --- p.7 / brief History of Aromatherapy --- p.7 / Social and Legal Environment on Aromatherapy in the World and Hong Kong --- p.8 / Social Issues --- p.9 / Legal Issues on Selling Essential Oils --- p.11 / Qualification of Aromatherapists --- p.13 / Chapter III. --- INDUSTRY --- p.15 / Aromatherapy Related Products --- p.15 / Market Players in Hong Kong --- p.17 / Chapter IV. --- MARKETING STRATEGIES --- p.26 / The Company --- p.26 / Market Opportunities --- p.28 / Marketing Strategies of Company ABC --- p.29 / Position of Company ABC --- p.29 / Product and Price Considerations --- p.30 / Promotion and Channel Considerations --- p.31 / Potential Problems and Constraints --- p.34 / Chapter V. --- MARKET SURVEY --- p.35 / Chapter VI. --- CONCLUSION --- p.42 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.56

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322477
Date January 1999
ContributorsLam, Shiu Ying Sati., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 57 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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