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Mediální manipulace na 1.st.ZŠ a obrana proti ní / Media manipulation at primary school and defence against it

This diploma thesis engage in the manipulation aimed at primary school children, especially manipulation of commercial and its effect on the child recipient. The theoretical part of thesis defines terms manipulation, media and advertisement, as well as media education in the current curriculum, in the general educational program and in the textbooks for 1st primary schools. The empirical part of thesis is divided into the methodical unit and experimental unit. The methodical unit describes the implemented project for advertisement and defense against media manipulation. Observations took place during the project, the results of this observation are described in the experimental unit. It is included questionnaire survey and its analysis. The last part of this thesis is concept of methodics, which outlines strategies to help prevent the possible manipulation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329751
Date January 2013
CreatorsČunková, Kateřina
ContributorsChejnová, Pavla, Holanová, Radka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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