The emergence of astrocasting on the Internet offered an opportunity to study the creation of a Social Media site, and determine the influence of the participants’ perception of this leisure activity and their motivation for it.
The Night Skies Network was examined under a Social Media theoretical framework. The motivation for astrocasting was studied using the Self-Determination Theory of Motivation, and its perception as a leisure activity using the Serious Leisure Perspective.
The methodology used included a focus group that provided a qualitative perspective, and an on-line questionnaire using the Serious Leisure Inventory and Measure and the Leisure Motivation Scale for quantitative data.
The results showed that the Night Skies Network did meet the requirements for a Social Media site, that the participants considered astrocasting as a serious leisure activity, and that they were intrinsically motivated towards it, with a strong emphasis on the Intrinsic Motivation to Know.
| Identifer | oai:union.ndltd.org:uottawa.ca/oai:ruor.uottawa.ca:10393/20355 |
| Date | January 2011 |
| Creators | Vasseur, Michael F. |
| Contributors | Bélanger, Pierre |
| Publisher | Université d'Ottawa / University of Ottawa |
| Source Sets | Université d’Ottawa |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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