Through analysis of the impact of international automobile manufacturers to enter the China market factors, summarized in its mode of entering the Chinese market to explore the automotive industry in Taiwan to enter the Chinese market is likely to choose. The study found that lower costs and increase the diversity of products to major automobile manufacturers are two main factors, which entered the Chinese market, the time difference will lead to the same entry mode, but joint ventures and wholly-owned is still the main mode.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0213109-124215 |
| Date | 13 February 2009 |
| Creators | Chen, Chieh-ying |
| Contributors | Fahn, Jiin-ming, Chang, Hsien-chao, Weng, Jia-hsi |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0213109-124215 |
| Rights | unrestricted, Copyright information available at source archive |
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