Urban Socks consists of a simple and at the same time a novel idea in the Peruvian market: the making and marketing of colorful and extravagant socks with high quality designs for the male segment. The acquisition of these items will be through the brand website and will be delivered to the home addresses of the clients, in a period of no longer than 48 hours in Lima and 96 hours in the provinces. The income of Urban Socks will be through the sale of three presentations items: one pair at 29 PEN, three pairs at 59 PEN and six pairs at 99 PEN. For the first year, a total sale of 32,000 pairs of socks is estimated, corresponding to 630,198 PEN of the said income. Urban Socks will develop a digital marketing strategy that will allow the brand to have an active presence in search engines, such as the website and social networks. Additionally, these efforts will be along with digital advertising actions, as well as the management of public relations to have interviews and press releases in different media, such as getting influencers. And to develop and retain customers, promotions will be given in the first and second year. As of the third year, social responsibility campaigns will be carried out as donations. The investment of this project amounts to about 130,000 PEN, which covers the production of the items, and also the administrative, operating, selling and payroll costs. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/623072 |
| Date | 18 December 2017 |
| Creators | Carreño Colchado, Ana Maria, Guillermo Medina, Miller Arturo, Hurtado Baez, Gloria Luana, Morán de la Cruz, Renzo |
| Contributors | Fernández Moscol, César Augusto |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/epub, application/msword |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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