<p>This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.</p><p>By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.</p><p>Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-1518 |
| Date | January 2008 |
| Creators | Svensson, Niklas, Gripestam Nord, Erik |
| Publisher | Jönköping University, JTH, Computer and Electrical Engineering, Jönköping University, JTH, Computer and Electrical Engineering |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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