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Market entry barriers of the consumer goods market in Hong Kong.

by Fung Kin-piu, Ernest, Wong Yun-tak, Ted. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 40. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.iv / PREFACE --- p.v / Chapter I. --- INTRODUCTION --- p.1 / Literature Review --- p.2 / Early and Late Market Entry Decisions --- p.5 / The Hong Kong Situation --- p.5 / Chapter II. --- RESEARCH METHODOLOGY --- p.7 / Statement of Objectives --- p.7 / Research Design --- p.7 / Data Collection Method --- p.9 / Sampling --- p.10 / Chapter III. --- DATA ANALYSIS --- p.12 / Method of Analysis --- p.12 / Results --- p.14 / Distribution of Relative Weights in the sample --- p.14 / Result for H1 --- p.15 / Result for H2 --- p.15 / Result for H3 --- p.17 / Chapter IV. --- LIMITATIONS --- p.18 / Biases in Design Process --- p.18 / Biases in Data Collection --- p.19 / Biases in Data Analysis --- p.20 / Chapter V. --- CONCLUSIONS AND DISCUSSION --- p.23 / Identification of Entry Barriers --- p.23 / Importance of Market Entry Barriers --- p.23 / Managerial Implications --- p.24 / APPENDIX --- p.28 / BIBLIOGRAPHY --- p.40

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318543
Date January 1990
ContributorsFung, Kin-piu., Wong, Yun-tak., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vi, 40 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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