In my diploma thesis I focus on valuation of the firm after implementing various marketing strategies. The first part of my thesis introduces the theory of firm valuation and marketing strategies. In the second part I apply the theory on a practical example of Benzina Ltd. The result of my thesis is the value of the firm Benzina after implementing two different marketing strategies and their comparison.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74540 |
Date | January 2010 |
Creators | Táborský, Michal |
Contributors | Filipová, Alena, Zeman, Jiří |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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