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Previous issue date: 2018-03-22 / The fragmentation of the production and consumption of news on the Internet triggers the
need for more and better processes to measure audience habits to guide the journalistic work.
This new skill in the professional routine – which emerges from the increase in “big data”
gathering and analyzes associated with the complexity of the publishing systems, also called
CMS (Content Management System) – allows the journalist to follow all stages of news
spreading in terms of quantity of accesses as well as public engagement. In this research,
called ROC (Portuguese acronym for Click-Oriented News Reporting), we sought to analyze
the impact that the knowledge of these consumption habits exerts on the deontology of
cyberjournalism, more specifically, on the selection of guidelines and highlights in editorial
homepages of websites and news portals. / A fragmentação da produção e do consumo de notícias na internet desencadeia a necessidade
de mais e melhores processos de aferição de métricas de audiência para balizar o trabalho
jornalístico. Essa nova competência na rotina profissional – que emerge da expansão dos
cruzamentos de dados em rede (big data) associada à complexificação dos sistemas
publicadores, chamados CMS (Content Management System) – permite ao jornalista
acompanhar a trajetória da circulação da produção informativa tanto em quantidade de
acessos quanto em engajamento do público. Nesta pesquisa, denominada Reportagem
Orientada pelo Clique (ROC), buscamos analisar o impacto que o conhecimento dos hábitos
de consumo exerce sobre a deontologia do ciberjornalismo, mais especificamente, na escolha
de pautas e na seleção de destaques nas homepages editoriais de sites e portais de notícias.
Identifer | oai:union.ndltd.org:IBICT/oai:tede2.espm.br:tede/333 |
Date | 22 March 2018 |
Creators | Hatzigeorgiou, Ricardo Fotios |
Contributors | Prado, Magaly Parreira do, Antonioli, Maria Elisabete, Essenfelder, Renato, Faro, José Salvador |
Publisher | Escola Superior de Propaganda e Marketing, Programa de Mestrado Profissional, Produção Jornalística e Mercado, ESPM, Brasil, ESPM::Pós-Graduação Stricto Sensu |
Source Sets | IBICT Brazilian ETDs |
Language | Portuguese |
Detected Language | English |
Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
Format | application/pdf |
Source | reponame:Biblioteca Digital de Teses e Dissertações da ESPM, instname:Escola Superior de Propaganda e Marketing, instacron:ESPM |
Rights | info:eu-repo/semantics/openAccess |
Relation | 5524686624336443708, 500, 500, 600, -4455193753091852328, -4056021055502874573 |
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