Abstract
The key feature of an ideal remuneration system is not only encourage, but also to invite or improve the sales representative retention in the team very likely.The object of this study, company S was founded in 1989,the business model is 3C digital chain monopolized shop. The major commodities is PC and computer peripheral equipment. in 23 years they already have 36 stores. The case company located in the province a total of six types of shop type system¡Gthe DIY chain monopolized shop, the notebook chain monopolized shop, the SONY chain monopolized shop, the APPLE chain monopolized shop, the LENOVA chain monopolized shop, the COMBO chain monopolized shop. There are Different attributes of each store, also have Different remuneration system. Although, Bonus is not the only incentive to enhance job performance , but in addition to performance bonuses,
promotion, sense of accomplishment, sense of honor is limited to encourage the business.
This study is expected by interviews and questionnaires¡Gto access 15 business ,Conduct one questionnaire survey to 160 retail business and each choose 5 sales from performance achievement rates located in high, medium and low range . The main function of interviews and questionnaires is for a specific problem to understand the business ideas and attitudes, as the reference of analysis and submit response strategies. After two weeks of interviews, to data analysis and presentation of evidence and theory finally.
In this study, the percentage of 2011 and the first quarter of 2012 sales target reached as the analysis of the data source. Case the change of the bonus system for the company's performance to the case study approach. The
results showed¡Gafter 2012 implementation of the new bonus system, increased revenue, but operating margin decline.
1. No matter what Kind of remuneration systems, all need to consider the profit structure of goods, Unit price, Species to Select the appropriate bonus system.
2. No matter what Kind of bonus system must be in accordance with the consumer segments, product category, business model, employees to choose the right system. the class attributes of the individual performance bonus system and group performance bonus system has its applicability, it is suggested that the case company can adopt a hybrid performance bonus system to store system do to set the applicable performance bonus system, in order to achieve the incentive result, in line with both employers and employees look forward to the results and benefits.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0611112-162716 |
| Date | 11 June 2012 |
| Creators | Fen, Wei-Pi |
| Contributors | Dr. Huang,Ying-Fang, Dr. Wang, Yu-Ping, Dr. Jaw, Bih-Shiaw, Dr.chen,wan-Ching |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611112-162716 |
| Rights | unrestricted, Copyright information available at source archive |
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