創意無所不在，而從創意的發想，透過怎麼樣的一種有效率的過程，成為有具體的結果，從成功的企業創新活動的過程裡，能夠找出一些關鍵的成功因素。而為求創新之企業，常以創造企業內組織之創新文化為目的，舉辦許多創新的活動，影響員工養成創新行為。本研究以IBM公司所舉辦的Innovation Jam創意活動為例，以個案研究的方式，針對創新流程、組織活動、知識管理三大方面，進行關鍵活動的討論。此外，依不同型態的創意活動，以三個企業/組織舉辦的創意平台活動—工研院資通所的創意競賽、Google 10100計畫、以及台灣愛普生的開放式創意市場作為比較，進一步找出以創意平台作為創意活動的成功關鍵因素，以提供未來企業要舉辦類似活動的依據。企業中推動創意活動，從討論的個案來看，以下幾個關鍵的活動是整體創意活動不可或缺的元素。
1. 清楚的目的與主題
2. 合適的參與對象
3. 主辦單位的參與
4. 交換創意的平台
5. 預計達到的成果與執行計畫
而在這些關鍵的活動中，IBM Innovation Jam比起其它的創意活動擁有的特點。而這些特點也就是在一般以企業推動創意平台時，所應該加強之處。
1. 具有資料分析的能力
2. 外部成員的邀請，擴大參與的層面
3. 活動與商業策略連結 / Finding an effective process to create ideas is a subject with highly concerned and receives more attention recently. An innovated enterprise hosts innovation events to create the culture around the organization. It affects all employees to be their behavior in the organization. The research is finding the key processes of IBM Innovation Jam by the flows of innvation, the events in the organization, and the knowledge and ideas management. In addition, other three events, ideas contest programs of Information & Communications Reserch Labortories in ITRI, Google Project 10100 , and Public Innovation Market (PIM) in Epson Taiwan, are compared to Innovation Jam, and finding the key successful factors of the events. The factors can be referred to the enterprises which host the platform of ideas creation. The following conclustions from the four case studies are the key successful factors.
1. A clear objective and subject
2. Appropriate participantors
3. Sponcors’participation
4. A platform for idea exchange
5. An expected result with the excecutive plan
The strength of IBM Innovation Jam as below can be applied to other innovation events.
1. Data mining and analysis
2. External invitees to enlarge participation
3. Link with business strategy
| Identifer | oai:union.ndltd.org:CHENGCHI/G0923590311 |
| Creators | 張俊才 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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