Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007
xiv, 129 [19] leaves / This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.
Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:dut/oai:localhost:10321/89 |
Date | January 2007 |
Creators | Cochetel, Fabrice |
Source Sets | South African National ETD Portal |
Language | English |
Detected Language | English |
Type | Thesis |
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