The goal of graduation thesis is to describe current state of marketing mix in the chateau in Slavkov u Brna and to propose a new possibilities. The thesis is divided into two main parts. The first theoretical chapter has free parts: The genaral marketing strategy, The destination of tourism and The specification in tourism. The main goal of the first chapter is to describe differences in tourism. The second chapter (The aplication of theory to the concrete destination) is concentrated on chateau in Slavkov u Brna and South Moravian. The main topics are Characteristics of specific area, The situation analysis, The formulation of vision and goals in destination marketing, The selection of strategy and Marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74293 |
| Date | January 2010 |
| Creators | Mrvová, Irena |
| Contributors | Turnerová, Lenka, Drozen, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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