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The Rhetoric of Technological Flaws: Intel's Pentium Processor

This study analyzes the apologies presented by Intel Corporation as a response to the Pentiumâ„¢ microprocessor controversy. Dr. Andrew Grove's November 27,1994, Internet posting to the comp.sys.intel usegroup and Intel's December 20,1994, press release are analyzed using the methods of genre criticism. Further, a situational analysis is presented of the exigence and the audience. The exigence is represented by the relationship of society to technology while the audience is Internet users. This analysis attempts to demonstrate how situational factors constrain discourse related to technological flaws.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278276
Date05 1900
CreatorsBurns, Judith Poitras
ContributorsDeLoach, Mark B. (Mark Benson), DeCarvalho, Roy José, Gossett, John S.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatv, 117 leaves, Text
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Burns, Judith Poitras

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