The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

Description

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2845
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project

Tags

Celebrities United States Marketing

Celebrities Thailand Marketing

Communication in marketing United States

Communication in marketing Thailand

Advertising campaigns United States

Advertising campaigns Thailand

Advertising campaigns

Communication in marketing.

Marketing

Public Relations and Advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3862
Date	01 January 2005
Creators	Eamsobhana, Sudawadee
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project