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The Anaysis of Sales' Strategies for Antibiotics within the Taiwanese Medicare System

The medicare system within the Taiwanese government has been cutting public hospitals' purchasing budget on antibiotic drugs year after year, making antibiotic suppliers less profitable. This essay takes a close look at how the medicare is minimizing aitibiotic supplier's profit, and the right sales strategies needed for suppliers to survive in this hostile environment.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727104-103026
Date27 July 2004
CreatorsHsieh, Chien-Chung
ContributorsHsieh-Pang Tsai, Chen, Yueh h., Iuan-Yuan Lu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727104-103026
Rightsrestricted, Copyright information available at source archive

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