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連鎖商店的定價與進入決策 / Chain store competition in a city: pricing and entry decisions

我們考慮連鎖商店有兩個不同的網路效果:地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下,我們去計算不同商店之間的距離,在這些不同的距離下,可以得出每連鎖品牌的單位矩陣,由這個矩陣去判別不同連鎖品牌之間,互相影響的效果與需求。最後我們得出均衡下的利潤與價格,以及討論均衡價格如何被網路效果影響。 / We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop's geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop's demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.

Identiferoai:union.ndltd.org:CHENGCHI/G1042580191
Creators黃靖凱, Huang, Jing-Kai
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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