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Marketingová strategie "zeleného hotelu" na příkladě hotelu Chateau Mcely / The Marketing Strategy of Green Hotel Presented on Chateau Mcely

This dissertation is focused on marketing strategy of green hotel which is presented on Chateau Mcely. It consists of three chapters. The first chapter contains the theoretical data which includes the importance of the hotel industry and the necessity of application of marketing strategy in this branch. The concept of green hotel is defined and the criteria are presented. The second chapter includes the characteristics of hotel Chateau Mcely and analysis of its marketing strategy. In the third chapter there are suggested measures and changes of marketing strategy to be able to apply it in general in other accommodation facilities.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9438
Date January 2008
CreatorsTvrdíková, Zdeňka
ContributorsKiráľová, Alžbeta, Indrová, Jarmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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