Based on the previous study on the theory of reuse of deserted space and outsourcing operation, this study finds out the past trend of protection of Taiwan¡¦s heritage and the position of protection of historical building in nowadays Taiwan. Take the reuse of Taipei historical building ¡§Grass Mountain Chateau¡¨ as a case study, the paper discusses the operation influence on the protection of historical building. By reviewing Fo Guang University¡¦s management experience in Grass Mountain Chateau operation, the paper examines what inspiration comes from the outsourcing business model for further reference. This study applies documentation retrospect, profound interview and observational approach as the research methods. The reasons that Grass Mountain Chateau managed by Fo Guang University becomes the center of Yang Ming San¡¦s art spots and achieved the goal of financial independence are as follows: 1. The creativity of private sector is involved in operation by public sector¡¦s outsourcing. 2. The spot is positioned clearly as art space. 3. According to the demand of community residents, adjust the business contents. 4. Develop space for consuming and earn the consumers¡¦ recognition. 5. Take advantage of any marketing opportunities to promote. 6. Make effective marketing measures and marketing channel.

Thesis (doctoral)--Universität Göttingen.

The Château d'Anet, France was a hunting lodge and familial residence commissioned and built in the years 1547 to 1555 at the behest of Diane de Poitiers, mistress of King Henri II. The architecture of the château incorporates a set of devices cultivated by Diane to establish an association between herself and Diana, the Roman goddess of the Hunt; these were the crescent moon, the bow and arrow, and Diane's own initials. Devices, which were personal marks chosen to distinguish an individual through the expression of some idealized element of character or aspirations, had primarily appeared at the French Renaissance court in jewelry, clothing, or art. Beginning in the late 15th century, the Valois kings Louis XII and François I took the practice a step further by weaving devices into the architectural fabric of their residences, where they appeared in entrances, walls, balustrades, and dormers; while drawing on this precedent, the Château d'Anet is the first example of a château commissioned by a woman that featured a program of personalized architectural decoration specific to her character, interests, and position. In this thesis, I will catalogue and analyze the emblematic architectural decorations that permeate both the exterior and interior of the structure, focusing on those examples embedded in the exterior stonework. This catalogue will, in turn, lead to an examination of the impact of this imagery on the overall experience of the château in the 16th century, and the influence the château may have had on the perception of Diane de Poitiers at court. By layering the qualities of the goddess over her own attributes, she was able to create a persona that meshed Diane with Diana; the skillful utilization of the aspects of the deity's otherworldly nature, such as her beauty, chastity, and mystique, was very useful in a court enamored with novelty and chivalric romance, where Diane's power and social position depended on her ability to retain the king's interest. / text

This dissertation is focused on marketing strategy of green hotel which is presented on Chateau Mcely. It consists of three chapters. The first chapter contains the theoretical data which includes the importance of the hotel industry and the necessity of application of marketing strategy in this branch. The concept of green hotel is defined and the criteria are presented. The second chapter includes the characteristics of hotel Chateau Mcely and analysis of its marketing strategy. In the third chapter there are suggested measures and changes of marketing strategy to be able to apply it in general in other accommodation facilities.

It is important to consider broader context to create a concept for a chateau complex in Breclav - within the region and mainly engaging in Lednice-Valtice Cultural Landscape (LVA). Buildings of LVA are a heritage of Lichtenstein as well as the chateau complex in Breclav. Breclav is also referred to as the gateway to the Lednice-Valtice area. Lednice-Valtice area has been from its beginning a place for recreation and entertainment and that is the concept of what it should be nowadays. Partly the buildings of LVA are used for various cultural events - concerts (Lednice), educational programs (Pohansko) and exhibitions (Valtice). However there are mostly only tours of the interiors and only seasonally. To fulfil the potential of the area it would be appropriate to join all of the buildings in one program that will support the current events and complement with other functions. I propose to use the chateau complex in Breclav as a cultural and recreational centre with outreach to the LVA. Breclav would complete the triangle with other centres in Lednice and Valtice.

Goal of this final thesis was reconstruction of the Chateau in Ivanovice na Hane and repurposing of it's spaces. The thesis is made on a level of architectual study. Studied area is located near the center of the Ivanovice, the object is part of the premises of the Bioveta a.s. corporation. The thesis deals with gentle repurposing of the object's spaces and the Chateau's garden. The intention of the investor was to have offices, small brewery, small accommodation and a café. The design is opening the object and the near garden for the public, there are newly created space for museum in the Chateau. The structure of the chateau was supplemented by glass lift in the yard. The utility room is located in the basement. The brawery, beer tasting, café and reception is on the first floor. Museum is located in the second floor complemented by seasonal exposure and accomodations. Museum is focused around Thirty Years’ War and the history of the chateau and Ivanovice. The offices are on the third floor, and they are made for interacting with the public. Connection of the chateau and the garden is an important part of the design, and its done formally and informally using also the linear objects. The garden was divided into three units on the southern side: The symetrical garden, space for holding an accompanying events and park. The space on the northern side was divided for parking of the employees of Bioveta and parking for visiters of the Chateau. The garden is opened for public and new connection between north-west and south entrances was made.

The diploma thesis, which is based on terrain oral-historical research, presents the phenomenon of chateau owners who bought the property from a town government or restituers after 1989 and therefore became the new lords. The issue presented in the title of the thesis is interpreted from eleven stories of selected owners - specifically what motivation the owners had to buy the property, whether it was their dream or a business plan, or whether they wanted to make altruistic deeds. Not only is this study focused on the motivation of the owners to buy a chateau, but the attention is drawn as well to financial issues, state recognizing the property as cultural inheritance, the meaning and future of the castle in the twenty-first century, the matter of the next generations inheriting the property, or pondering about a likely establishment of a new Czech noble class. The result of this work is a complex summary presenting what it takes to own a chateau in the twenty-first century.

The thesis is about a project for teenagers, called "Chain tour guiding". The project has been held in Vrchotovy Janovice every year since 1994. One of the typical features of this project is a role swap, the principle of which is a group of students becoming the tour guides in the chateau after a short but very intensive training session. The thesis describes in details the method of "Chain tour guiding", its origin, historical background, development and pedagogical segments. It establishes its structure as a project, forms the goals, methods of realising the project, concomitant materials and rating. The author (of the thesis) gains the information from methods of historical pedagogical research, draws the information from specialised literature, provides the documentation analyses and carries out the interviews with the authors of the original project. The first two chapters describe the elements which include experiential pedagogy, object learning, communal learning and revival history. There is an independent chapter dedicated to the Vrchotovy Janovice chateau and the surrounding park. The last part of the thesis defines the definition of "Chain touring" as a project.

Dissertation headed {\clqq}Architecture of rural manors in the region of Táborsko`` dwell on matter of historical progress of landed gentry castles and forts architecture placed in the region of Táborsko. Paper presents conditions of chosen buildings in 2007-2008. Document does not present all existing buildings of this type. Sample is however selected to represent wide spectrum of architectural styles as from Gothic style, over Renaissance to historicist styles of 19th century. Author comes out both from information stated in the various specialized and touristic publications and from the outcomes of his own survey.

The theme of this master's thesis is "Marketing of the Vrchotovy Janovice Chateau". The Vrchotovy Janovice Chateau is one of the exhibitions of the National Museum outside Prague. The introductory part analyses the history of the castle from the point of view of its potential for marketing strategies. Another part deals with number of visitors of the castle as an important measure of successful marketing. Furthermore the thesis concentrates on application of the marketing tools and it analyses marketing of the castle by using SWOT analysis. The inseparable part of the thesis is a survey of the "chain guidance" and of the public awareness of the existence of the castle. The aim of the master's thesis is to evaluate the marketing potential of the Vrchotovy Janovice Chateau and its park, consider its current marketing tools and suggest improvement solutions for the future. Key words: Vrchotovy Janovice Chateau, Vrchotovy Janovice park, National Museum, Arts marketing, Chain guidance