Sokol, as one of the traditional mass special - interest organizations in the Czech republic relates on the tradition from the point of its foundation in 1862. Despite the fact that this organization proved to overcome several prohibitions its activities and to re-established, the modern period and its life style could be fatal for it. Especially the traditional program - universality is not as popular as so - called special sports among public neither donors. Because of that the thesis describes an attitude of selected groups of Sokol club's Písek stakeholders, and its opinions about the universality, the reference to a community, the strenght of communication, the real and potencial Sokol's benefit for a community, etc. The output of the thesis is proposing of the strategy for the work with particular members of community.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:310539 |
| Date | January 2012 |
| Creators | Thýnová, Klára |
| Contributors | Pospíšilová, Tereza, Navrátil, Jiří |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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