The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:18186 |
| Date | January 2009 |
| Creators | Hlohinová, Monika |
| Contributors | Křížek, Miroslav, Kešner, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds