The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402069 |
| Date | January 2019 |
| Creators | Stoklasová, Adriana |
| Contributors | Koudelková,, Petra, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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