The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442998 |
| Date | January 2021 |
| Creators | Ďurinová, Lenka |
| Contributors | Milichovský, František, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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