This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:433245 |
| Date | January 2020 |
| Creators | Rosecká, Petra |
| Contributors | Hladká, Lucie, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds