One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the attainment of such an alignment. It is two of the processes that support such an alignment between customer and supplier that are the subject of this paper. The processes in question are so called “Key Account Management” (KAM) and competitive intelligence (CI). [... aus der Einleitung]
1 Subramanian R., IsHak S., Competitor Analysis Practices of US Companies, 1998, S.13
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:21564 |
| Date | 23 December 2013 |
| Creators | Dean, Crispin |
| Contributors | Stöhr, Anja, Uhr, Wolfgang, Dresden International University |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | doc-type:masterThesis, info:eu-repo/semantics/masterThesis, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
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