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Previous issue date: 2013-12-12 / This thesis argues that the models for measuring the competitiveness of tourist destinations are structured essentially based on factors of supply and are designed primarily by experts and tourism professionals. So, the objective was to translate the tourist´s experience, in terms of competitiveness of the destination. This means to incorporate on the researches theme, the factor demand. In order to achieve this purpose, it was discussed: the major theories that explain the phenomenon of competitiveness and the models used to measure the competitive phenomenon. In this work, the main approaches, the influencing key elements of the competitiveness and the theoretical gaps of models were identified. It was discussed a method to capture the tourist’s experience at destinations which has been tested with different types of tourists by a qualitative research . The data were subjected to content analysis and in light of the Brazilian competitiveness model. The results showed that the competitiveness of destinations is evaluated mainly by supply factors and the assessment made by the tourism demand is only partially perceived. Therefore, if the demand factor could be incorporated to competitiveness studies it would afford destination managers to get more accuracy in their action. / Esta tese defende que os modelos de mensuração da competitividade de destinos turísticos estão estruturados essencialmente com base em fatores da oferta e foram concebidos fundamentalmente pelos estudiosos e profissionais do turismo. Assim, o objetivo foi traduzir a experiência do turista em termos de competitividade do destino. Ou seja, significa incorporar aos estudos sobre o tema o fator da demanda. Para alcançar esse propósito, discutiram-se as principais teorias que explicam o fenômeno da competitividade e os modelos utilizados para mensurar o fenômeno competitivo. Foram identificadas as abordagens principais, os elementos-chave que influenciam a competitividade e as lacunas teóricas dos modelos. Discutiu-se um método para captar a experiência turística em destinos que foi testado com diferentes tipos de turistas por meio de uma pesquisa qualitativa. Os dados foram submetidos à análise de conteúdo e à luz do modelo brasileiro de competitividade. Os resultados mostraram que a competitividade de destinos é analisada essencialmente por fatores de oferta e consegue captar apenas parcialmente a avaliação realizada pela demanda turística. Falta, portanto, incorporar o fator da demanda aos estudos de competitividade para proporcionar aos gestores do destino mais precisão e segurança nas suas ações.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/11452 |
| Date | 12 December 2013 |
| Creators | Oliveira, Carlyle Tadeu Falcão de |
| Contributors | Salles, Denise Medeiros Ribeiro, Sauerbronn, Fernanda Filgueiras, Guedes, Ana Lúcia, Fontes Filho, Joaquim Rubens, Escolas::EBAPE, Zouain, Deborah Moraes |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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