Today, there are several media-related companies that work to process and publish news using only artificial intelligence and algorithms, completely without any type of human intervention. The industry as a whole has seen a trend of replacing human journalists' daily tasks with generative AI, this in terms serves a greater sustainable economic resource management for many media companies. Although, debatably AI has been a blessing in the editorial office in terms of saving journalists time for repetitive, tedious and time consuming tasks, that otherwise would have been used on something more creative. However to leave such responsibility to artificial intelligence poses a potential risk of maintaining journalistic integrity. It rises into question on how much responsibility the editorial office should hand over to AI. Therefore, to understand the balance between technological innovation, the role of journalism and its social responsibility will be the main focus in this thesis. Using a qualitative research method and semistructured interview will provide a deep understanding of interviewees ideas and opinions, as well as dive into various theories, such as social responsibility theory, managerialism and fourth estate. Theories will be used as the foundation for analyzing the results and the conclusion. Using thematic analysis where we were able to identify results in three categories: i) understanding AI, ii) implementing AI, iii) attitude towards AI. Six journalists from different media companies were interviewed in this thesis and all showed signs of basic knowledge of what artificial intelligence is but only two of them had understanding of what artificial intelligence is trying to achieve. All journalists use AI as tools to get through time consuming and repetitive tasks and half of them use AI for inspiration and ideas. Overall the attitude towards AI has been positive, although all six journalists pointed out that AI-generated content should be monitored and the quality must be ensured by humans. This thesis hopes to contribute to the ongoing discourse in the field by elucidating the need for a balanced approach to AI integration in journalism. One that in hope harmonizes technological advancement with the core principles of ethical journalism. Not only underscores the importance of the ethical considerations in adopting AI in journalism, but also paves the way for future research, emphasizing the need of adaptive and responsible journalistic practices in this rapidly evolving landscape of artificial intelligence.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-127136 |
| Date | January 2024 |
| Creators | Fredriksson, Rasmus, Wu, Lucas |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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